JIGSAW

AI & the Future of the Public Square

From-scratch brand design brought to the physical, engrossing attendees in a physical representation of a digital space.

An invitation-only activation held in NYC featuring a world-renowned guest list of experts in the fields of science, finance, medicine, politics and of course tech. This full-day experience was based on the “un-conference” approach, encouraging public participation and small group discussions. A think tank of shared ideas produced some amazing ideation on the future use of AI in the Public Square.

VENUE: PIER 57, NEW YORK CITY

DATE: APRIL 3, 2024

PARTNERS: EVENTPRO

PHOTOGRAPHY: KADY DULNY

ATTENDEES: 75 GUESTS

RECOGNITION:
2023 GOLD MARCOMM AWARD,
2024 GOLD COMMUNICATOR AWARD

The Ask

JIGSAW, a Google company, requested MUCH to create a logo and brand presence for their Spring Convening, focusing on AI and the Future of the Public Square. We were asked to present this branding in both digital and physical applications, design, fabricate, and install the on-site experience, and manage the run-of-show for 75 guests in their NYC Pier 57 venue.

The Response

MUCH provided a new brand design referential of the Jigsaw brand and mission, but unique to the event-specific dialog. We then translated this design into the visual experience and physical application on-site for guests, blending form and functionality to ensure all assets were intentional and thought-provoking for the exclusive conversation group attending.

  • Total Brand Identity Package (Logo, Digital, and Physical Assets)
  • Event Space Design
  • Fabrication, Installation, and Dismantle Services
  • Talent Acquisition and Management
  • Experience Management
  • Registration and Customer Experience Management
  • Catering Consulting and Service Design

“Every time we work with MUCH, they feel like an extension of our team. 

The team at MUCH has an unique and innovative approach to events. Their whole team consistently brings fresh ideas, enthusiasm, and a passion for their craft to every project. Their ability to adapt to changing circumstances has consistently led to outstanding results that exceeded our expectations. We are grateful for their partnership and look forward to future collaborations.”

Spencer Baim
Head of Brand Marketing and Creative, Jigsaw (Google)

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Ready to explore the possibilities or set up a design consultation? We are ready to come to you or host you in our Maryland offices.

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