INTERNATIONAL TRAINING AND OPERATIONS CENTER (ITOC)

Brand Development

Intentional. Mission-oriented. Impactful.

In a project wrapped in secrecy, we embarked on an exciting journey with a retired Navy Special Forces expert launching a new venture. Our initial task was to create an iconic logo that captured the essence of their brand. However, we didn’t stop there! Generating a full style guide, merchandise run, and a supplementary suite of marketing assets to round out the introduction of ITOC to the world.

The Ask

MUCH was tasked with creating a logo and providing brand consulting for ITOC that visually showcased the organization’s strength in a crisp, authoritative, market-ready manner.

The Response
We delivered a comprehensive Brand Guideline and Marketing package including logo design, color selection, typeface lockups, asset use guidance, merchandise mock-ups, and a marketing pitch deck template.

Final Logo & Color Options

Logo Concept Development

“In our business, where the stakes are high and effectiveness is crucial, the importance of a mission-aligned brand cannot be overstated. The MUCH team astounded us with how accurately they transformed our vision into the perfect brand and logos. They truly embraced our ethos and seamlessly integrated into our unique team. Throughout the implementation process, they were patient, detail-oriented, and provided invaluable guidance as we developed our marketing materials. And to top it off, we had an absolute blast working with them. As our operations expand, we’ll undoubtedly return to MUCH for their expertise.”

Tom Rothrauff
CEO, International Training and Operations Center (ITOC)
View All Work

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