DATAIKU

HQ at Snowflake Summit & Databricks Data + AI Summit

Dataiku introduced its new brand identity in a big way across San Francisco during the Snowflake Summit and the Databricks Data + AI Summit, with an off-site HQ just steps from Moscone that felt like a different world.

A complete venue takeover, custom fabrication, and offsite activations.

VENUE: 645 HOWARD, SAN FRANCISCO

DATE: JUNE 2026, A TWO WEEK EVENT

PARTNERS: SYZYGY, NOOD COFFEE, FEZ COFFEE ROASTERS

RECOGNITION:

Dataiku

The Ask

A respite from the noise and chaos of the show floor, where guests could take a break, have meaningful conversations, and connect with Dataiku in an authentic, comfortable environment. MUCH was asked to accommodate executive meetings, product demonstrations, live programming, and casual networking, while providing guests with a high level of hospitality integrated into the brand experience.

The Response

Designed as an extension of the conference rather than an alternative to it, the space balanced executive meetings, product demonstrations, thought leadership, and partner engagement. From custom-built communal furniture, logos printed on lattes, and live broadcasts of keynote sessions (and major moments like the NBA playoffs!), every detail was crafted to encourage guests to stay longer, connect more deeply, and truly experience Dataiku.

MUCH sourced and completely transformed a never-used, off-site venue within walking distance of Moscone Center into Dataiku’s temporary headquarters for two of the industry’s largest AI conferences. The space featured dual corner branding and was paired with a second-location coffee cart for supplementary support.

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Ready to explore the possibilities or set up a design consultation? We are ready to come to you or host you in our Maryland offices.

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