DATAIKU

The Ask

To create two immersive, interactive brand experiences—a distinctive entryway for registration that could also be used as a swag store, and a captivating feature area to showcase their products and services.

The Response

Entryway: MUCH designed and constructed a winding entry for guests to engage with poll questions, large mural walls, and video content before reaching the registration counter at the end and continuing to the event. The experience served as an initial branding touchpoint and a practical method to streamline the registration process and keep attendees out of winter weather.
Showcase: A custom four-quadrant structure immersed the user with archways, mirrors, hanging elements, and textures, and included a take-home taffy station. The full coverage of each mini-room experience mimicked the comprehensive approach of Dataiku’s platform.

• Event Space Design
• Fabrication, Installation, and Dismantle Services
• AV and Lighting
• Experience Management

“If you’re after an event agency to partner with you across creative strategy, production, and dedicated execution – all while feeling like part of your team – I recommend MUCH. I’ve been working with these good folks for the past 8 years and am always impressed with their capacity to keep thinking outside of the box and stay creatively curious. Big plus also being that they are genuinely lovely people you want to spend time together with.”

Ren Lee
SVP Marketing Dataiku
(Senior Vice President)